GoHighLevel review: what you get, and what it costs at your size
On price, GoHighLevel suits agencies that run several client businesses: Unlimited ($297 a month) covers unlimited sub-accounts, contacts and users, and lets you rebill usage. One business can use Starter ($97). Budget for usage on top, about $23.08 per client a month at typical volumes. We judge price and official features, not ease of use.
Rates verified against 5 official HighLevel pages. Latest change: , Verizon carrier fee for US texts went up. Change log · How we check
Most HighLevel reviews say what the platform is like to use. This one checks something narrower: what each plan includes according to HighLevel's own pages, and what it will cost you each month at your size. We haven't run an agency on HighLevel, so we don't score ease of use or support. Every number below comes from the official pricing pages and is recalculated whenever they change; the full GoHighLevel pricing guide lists each rate with its source.
The short verdict
- One business, light messaging: Starter ($97) covers it. Contacts and users are unlimited on every plan, so a growing list doesn't push you up a tier.
- An agency with more than 3 clients: you need Unlimited ($297) or Agency Pro ($497). Starter includes 3 sub-accounts.
- Reselling HighLevel as your own software: only Agency Pro has SaaS mode, and only Agency Pro can put a markup on the phone and email usage you rebill.
If you're new to the platform, what is GoHighLevel explains sub-accounts and the core features first.
What every plan includes
The pricing page lists the same core features on all three plans:
- Conversation AI
- Voice AI
- Content AI
- Funnel AI
- Reviews AI
- Website & Funnel Builder
- Domain Management
- CRM & Pipelines
- Custom Dashboards & Reporting
- Email + SMS Marketing
- Inbound & outbound calling
- Unified Conversations
- Social Media Management
- Workflow Automation
- Forms, Surveys & Quizzes
- Booking Calendars
- Ad Manager
- Online Reputation Management
- Prospecting tool
- Payments & Invoicing
- HighLevel mobile app
- Courses
- Communities
- API Access
Listed as core features on every plan: HighLevel pricing page, checked 2026-10-03
The plans differ in the lines below. This is where most of the price difference goes:
| Plan | Monthly | Plan-specific lines on the pricing page |
|---|---|---|
| Starter | $97 / month | 3 Sub-Accounts, 24/7 Support, All Core Features |
| Unlimited | $297 / month | Unlimited Sub-Accounts, Rebill Phone & Email (no markup), Basic API Access |
| Agency Pro | $497 / month | SaaS Mode, Automated Sub-Account Creation, Rebill Phone & Email with Markup, User/Agent Reporting, Advanced API Access |
What it costs once usage is added
The plan fee isn't the whole bill. SMS, email, calls, phone numbers and A2P registration are charged on top on every plan. With typical usage per client (500 SMS segments, 5,000 emails, 60 outbound and 60 inbound call minutes, one local number and one A2P campaign per client per month), about $23.08 per client per month:
| Clients | Starter net / month | Unlimited net / month | Agency Pro net / month | Cheapest that fits |
|---|---|---|---|---|
| 1 client | $120.08 | $297.00 | $497.00 | Starter |
| 3 clients | $166.24 | $297.00 | $497.00 | Starter |
| 5 clients | doesn't fit | $297.00 | $497.00 | Unlimited |
| 10 clients | doesn't fit | $297.00 | $497.00 | Unlimited |
| 25 clients | doesn't fit | $297.00 | $497.00 | Unlimited |
On Unlimited and Agency Pro you can bill that phone and email usage back to clients, which is why they can come out cheaper than Starter at the same client count. Starter vs Unlimited shows where that happens.
Pros, judged on price
- Flat pricing for contacts and users.
Unlimited contacts, unlimited Users. Scale your business without a tax on growth.
(HighLevel pricing page, checked 2026-10-03) - Unlimited sub-accounts from the middle plan, so the plan fee per client falls as you add clients.
- A free trial on every plan, and no contract.
No. HighLevel operates on a month-to-month basis. There are no long-term contracts, and you can upgrade, downgrade, or cancel your account at any time directly from your dashboard.
(HighLevel pricing page, checked 2026-10-03)
Cons, judged on price
- Usage is billed separately, and the rates are spread across several help-center pages. That's why this site exists.
- AI is extra. AI Employee is a per-sub-account add-on ($50 or $97), or pay-per-use. See AI Employee pricing.
- Starter can't rebill usage. Whatever your clients send, you pay.
What other HighLevel reviews often get wrong
Prices change. Voice AI moved to component pricing on May 20, 2026, so a review written before then can quote a Voice AI price that no longer applies. We log every change we find, with the date and the official page, in the price change log.
Rates used
| Item | Price | Official wording | Source |
|---|---|---|---|
| SMS, US/Canada, outbound or inbound Carrier fees are added on top (see below). | $0.00747 / segment | A 10% discount is applied to the $0.0083 list price | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Carrier fee, SMS (highest outbound fee listed: Verizon) The calculator applies this to every segment. It is the highest outbound SMS fee in the official carrier table (Verizon and US Cellular), so estimates for outbound texts err on the high side. Some carriers list higher inbound fees (up to $0.0100). | $0.005 / segment | Verizon: $0.0050 (SMS Out) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Carrier fee, SMS (AT&T, for comparison) One example from the same table. Not used by the calculator. | $0.0035 / segment | AT&T SMS: $0.0035 (out/in) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Markup on pass-through charges (e.g. carrier fees) | 5% | A fixed 5% markup is applied to these charges at the location (sub-account) level | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| MMS, US/Canada, outbound | $0.022 / message | Outbound: $0.0220 | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Calls, US/Canada, outbound Billed in full minutes; partial minutes round up. | $0.0166 / minute | Outbound: $0.0166 / minute total | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Calls, US/Canada, inbound | $0.01165 / minute | Inbound: $0.01165 / minute total | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Calls forwarded to a US number | $0.02 / minute | USA Forwarding: $0.02 / minute | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Local phone number | $1.15 / month | Local: $1.15 / month | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Toll-free phone number | $2.15 / month | Toll-Free: $2.15 / month | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| A2P 10DLC registration, one-time (Sole Proprietor or Low Volume campaign) | $22.50 one-time | $22.50 (incl. $3 Fast Track) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| A2P 10DLC registration, one-time (High Volume campaign) | $64 one-time | $64.00 (incl. $3 Fast Track) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| A2P campaign fee (upper end) This calculator uses the upper end so it does not understate. | $10.50 / month | Low Volume (LV): $1.50- $10.50/Campaign; High Volume (HV): $10.50/Campaign | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Email sending | $0.675 / 1,000 emails | Email usage is $0.675 per 1,000 emails across all plans. | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
| Email validation | $2.50 / 1,000 validations | $2.50 per 1,000 email validations | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
| WhatsApp, per enabled sub-account Conversation and template charges are extra and vary by country. | $10 / month | $10/mo per enabled sub-account | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
Frequently asked questions
Is GoHighLevel worth it?
On price, it depends on your client count. For an agency with many clients, Unlimited's flat fee spread over unlimited sub-accounts is the draw; for one business with light use, Starter is the fit. Use the calculator above to see your own total.
What are GoHighLevel's hidden costs?
The pricing page says: Your subscription covers the platform features, but there are usage-based costs for telecommunications and AI services, which are standard across the industry. This includes charges for phone numbers, SMS (text messaging), emails sent, and premium AI usage.
(HighLevel pricing page, checked 2026-10-03) At typical volumes that's about $23.08 per client a month.
Can I cancel GoHighLevel easily?
The pricing page says it is month-to-month with no long-term contract, and you can cancel from your dashboard at any time.
Does GoHighLevel have a free trial?
Yes. Yes, we offer a 14-day free trial. You get full access to the features of your chosen tier so you can set up your account, build funnels, and test automations before you pay a dime.
(HighLevel pricing page, checked 2026-10-03)
How much does GoHighLevel cost per month?
$97, $297 or $497 before usage. The pricing plans comparison shows the net cost at 1 to 25 clients.
Start a 14-day HighLevel free trialAffiliate link: we may earn a commission. It doesn't change your price.
Sources for this page
- HighLevel pricing page: page showed "modified no date shown", checked 2026-10-03
- LC Phone Pricing & Billing Guide (help center): page showed "modified Tue, 29 Sep, 2026 at 7:44 AM", checked 2026-10-03
- HighLevel Pricing & Billing Guide (help center): page showed "modified Sat, 22 Aug, 2026 at 5:09 PM", checked 2026-10-03
- AI Product Pricing (help center): page showed "modified Mon, 28 Sep, 2026 at 9:45 AM", checked 2026-10-03