GoHighLevel price changes, logged with dates
HighLevel's plan prices are $97, $297 and $497 a month. None of the changes in this log touches them, though our weekly checks only began on 2026-09-23. The 2026 changes we found are in usage and AI: US carrier fees for texts (January, April, May and October), WhatsApp messages (October), A2P fees, text-to-speech and Voice AI.
Rates verified against 5 official HighLevel pages. Latest change: , Verizon carrier fee for US texts went up. Change log · How we check
This page is a dated log of pricing changes, taken only from HighLevel's official pages, and every entry links to its source. We started checking the pages weekly on 2026-09-23; earlier entries use the effective dates given by the official pages and HighLevel's changelog. International text, call and phone-number rates also change often. HighLevel announces those on its changelog, and we don't log them here because this site covers US and Canada rates. The current rates themselves, with their sources, are in the full GoHighLevel pricing guide.
Change log
- Verizon carrier fee for US texts went up
HighLevel's changelog: outbound SMS to US numbers via Verizon went from $0.0045 to $0.0050 per message (RCS Rich the same), and via carriers in the 'Other' category from $0.0040 to $0.0042. AT&T's fee did not change.
Source: HighLevel changelog (official product updates): the announcement - WhatsApp: 5% fee removed, service replies billable again
HighLevel's changelog: the 5% processing fee on every WhatsApp message is removed, so messages are billed at Meta's published rate (a US/Canada marketing message goes from $0.0263 to $0.0250). Service messages (free-form replies inside the 24-hour window) and in-window utility messages become billable again; the first 1,000 service messages per WhatsApp number each month are free. The post does not change the $10/month per sub-account fee listed on this site.
Source: HighLevel changelog (official product updates): the announcement - A2P registration fees listed by campaign type
The LC Phone guide (modified 24 Sep 2026) now lists the one-time A2P 10DLC registration fee per campaign type: $22.50 for Sole Proprietor and Low Volume campaigns and $64.00 for High Volume, each including the $3 Fast Track. When we checked it on 23 Sep 2026 it listed a single one-time fee of "Up to $23.475". Monthly campaign fees are unchanged ($1.50 to $10.50 Low Volume, $10.50 High Volume).
Source: LC Phone Pricing & Billing Guide (help center) - Tracking started
We recorded every rate on this site from HighLevel's official pages and started checking them weekly. Help-center pages as seen today: AI Product Pricing modified 22 Sep 2026, LC Phone guide modified 1 Sep 2026, Pricing & Billing Guide modified 22 Aug 2026.
Source: AI Product Pricing (help center) - Voice AI moved to component pricing
Voice AI is billed as a Voice Engine charge of $0.045/min plus text-to-speech, LLM tokens and phone minutes. The official page notes that usage before May 20, 2026 may show older bundled Voice AI pricing.
Source: AI Product Pricing (help center) - Verizon carrier fees for US toll-free SMS and MMS went up
HighLevel's changelog: via Verizon, outbound toll-free SMS went from $0.0040 to $0.0045 and outbound MMS (standard and toll-free) from $0.0065 to $0.0070.
Source: HighLevel changelog (official product updates): the announcement - Text-to-speech rates for Voice AI
The AI pricing page dates the current text-to-speech provider rates ($0.015 to $0.170 per minute) from April 20, 2026.
Source: AI Product Pricing (help center) - AT&T carrier fees for US texts went up
HighLevel's changelog: AT&T's fee on SMS (outbound and inbound, standard and toll-free numbers) went from $0.0030 to $0.0035, and on MMS from $0.0075 to $0.0090.
Source: HighLevel changelog (official product updates): the announcement - A2P campaign resubmissions became free
The LC Phone guide states: "Starting February 1, 2026: A2P campaign resubmissions are free."
Source: LC Phone Pricing & Billing Guide (help center) - US messaging carrier fees changed
HighLevel's changelog gave these examples for some US routes: outbound SMS $0.0030 to $0.0045, inbound SMS $0.0030 to $0.0025, outbound MMS $0.0050 to $0.0100, inbound MMS $0.0000 to $0.0100.
Source: HighLevel changelog (official product updates): the announcement
When each official page last changed
| Official page | Page shows "modified" | We verified |
|---|---|---|
| HighLevel pricing page | No modified date shown on the page | 2026-10-03 |
| HighLevel Pricing & Billing Guide (help center) | Sat, 22 Aug, 2026 at 5:09 PM | 2026-10-03 |
| LC Phone Pricing & Billing Guide (help center) | Tue, 29 Sep, 2026 at 7:44 AM | 2026-10-03 |
| AI Product Pricing (help center) | Mon, 28 Sep, 2026 at 9:45 AM | 2026-10-03 |
| HighLevel changelog (official product updates) | No modified date shown on the page | 2026-10-03 |
A weekly automated check reads each of these pages, including HighLevel's changelog. It records the page's "modified" date and every dollar amount on it, and flags the page if either has changed. Only the detection is automatic. When a page is flagged, we re-read it ourselves, and if a rate has changed we update the rates and add an entry here, usually within a week.
What the Voice AI change means for your bill is worked out in AI Employee pricing. Reviews written before May 2026 can quote the old rate; our price-first review uses the current one.
Current plan prices
| Plan | Monthly | Yearly | Sub-accounts | Rebilling | SaaS mode |
|---|---|---|---|---|---|
| Starter | $97 / month | $970 / year | 3 | No | No |
| Unlimited | $297 / month | $2,970 / year | Unlimited | Phone & email, at cost | No |
| Agency Pro | $497 / month | $4,970 / year | Unlimited | Phone & email, with markup | Yes |
Current usage rates
| Item | Price | Official wording | Source |
|---|---|---|---|
| SMS, US/Canada, outbound or inbound Carrier fees are added on top (see below). | $0.00747 / segment | A 10% discount is applied to the $0.0083 list price | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Carrier fee, SMS (highest outbound fee listed: Verizon) The calculator applies this to every segment. It is the highest outbound SMS fee in the official carrier table (Verizon and US Cellular), so estimates for outbound texts err on the high side. Some carriers list higher inbound fees (up to $0.0100). | $0.005 / segment | Verizon: $0.0050 (SMS Out) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Carrier fee, SMS (AT&T, for comparison) One example from the same table. Not used by the calculator. | $0.0035 / segment | AT&T SMS: $0.0035 (out/in) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Markup on pass-through charges (e.g. carrier fees) | 5% | A fixed 5% markup is applied to these charges at the location (sub-account) level | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| MMS, US/Canada, outbound | $0.022 / message | Outbound: $0.0220 | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Calls, US/Canada, outbound Billed in full minutes; partial minutes round up. | $0.0166 / minute | Outbound: $0.0166 / minute total | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Calls, US/Canada, inbound | $0.01165 / minute | Inbound: $0.01165 / minute total | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Calls forwarded to a US number | $0.02 / minute | USA Forwarding: $0.02 / minute | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Local phone number | $1.15 / month | Local: $1.15 / month | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Toll-free phone number | $2.15 / month | Toll-Free: $2.15 / month | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| A2P 10DLC registration, one-time (Sole Proprietor or Low Volume campaign) | $22.50 one-time | $22.50 (incl. $3 Fast Track) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| A2P 10DLC registration, one-time (High Volume campaign) | $64 one-time | $64.00 (incl. $3 Fast Track) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| A2P campaign fee (upper end) This calculator uses the upper end so it does not understate. | $10.50 / month | Low Volume (LV): $1.50- $10.50/Campaign; High Volume (HV): $10.50/Campaign | LC Phone Pricing & Billing Guide (help center) checked 2026-10-03 |
| Email sending | $0.675 / 1,000 emails | Email usage is $0.675 per 1,000 emails across all plans. | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
| Email validation | $2.50 / 1,000 validations | $2.50 per 1,000 email validations | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
| WhatsApp, per enabled sub-account Conversation and template charges are extra and vary by country. | $10 / month | $10/mo per enabled sub-account | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
| Item | Price | Official wording | Source |
|---|---|---|---|
| AI Employee Growth, per sub-account | $50 / month | AI Employee Growth: $50/month per location including 1,000 Agent responses/month for Conversation AI and 100 AI Agent minutes/month for Voice AI | AI Product Pricing (help center) checked 2026-10-03 |
| AI Employee Unlimited, per sub-account | $97 / month | AI Employee Unlimited: $97/month per location providing Unlimited Conversation AI and Voice AI, subject to fair use | AI Product Pricing (help center) checked 2026-10-03 |
| Voice AI engine (pay-per-use) Text-to-speech, LLM tokens and phone minutes are billed on top. | $0.045 / minute | Effective date May 20, 2026 onward | AI Product Pricing (help center) checked 2026-10-03 |
| Voice AI text-to-speech, cheapest listed provider | $0.015 / minute | TTS providers ranging from $0.015/min to $0.170/min | AI Product Pricing (help center) checked 2026-10-03 |
| Voice AI text-to-speech, most expensive listed provider | $0.17 / minute | TTS providers ranging from $0.015/min to $0.170/min | AI Product Pricing (help center) checked 2026-10-03 |
| Content AI image (pay-per-use) | $0.063 / image | $0.063/image and $0.0945/1,000 words | AI Product Pricing (help center) checked 2026-10-03 |
| Content AI text (pay-per-use) | $0.0945 / 1,000 words | $0.063/image and $0.0945/1,000 words | AI Product Pricing (help center) checked 2026-10-03 |
| Reviews AI (pay-per-use) | $0.01 / review | $0.01/ review | AI Product Pricing (help center) checked 2026-10-03 |
| Workflow premium action | $0.01 / execution | $0.01 per execution | HighLevel Pricing & Billing Guide (help center) checked 2026-10-03 |
Frequently asked questions
Did GoHighLevel raise its prices in 2026?
Not the plan prices, as far as we can confirm. Starter is $97, Unlimited $297 and Agency Pro $497 a month, unchanged since our weekly checks began on 2026-09-23. For January to September we only have what HighLevel's pages and changelog posts say, and none we read mentions a plan price change. Usage fees did change: US carrier fees for texts rose in January, April, May and October, and WhatsApp billing changed on October 1.
When did Voice AI pricing change?
On May 20, 2026. Voice AI on pay-per-use is now a Voice Engine charge ($0.045 / minute) plus text-to-speech, LLM tokens and phone minutes.
How often are these pages checked?
Once a week. The check itself is automatic and flags any page whose "modified" date or dollar amounts have changed. We then re-read the flagged page and, if a rate changed, update the rates and this log, usually within a week.
How much does A2P registration cost now?
Since the LC Phone guide's September 24, 2026 update: $22.50 one-time for a Sole Proprietor or Low Volume campaign and $64 one-time for High Volume, both including the Fast Track, plus a monthly campaign fee (we use the upper end, $10.50 / month). Resubmitting a campaign has been free since February 1, 2026.
Is GoHighLevel cheaper billed yearly?
Yes: $970, $2,970 or $4,970 a year, ten months of the monthly price.
See what the current rates mean for you
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Sources for this page
- HighLevel pricing page: page showed "modified no date shown", checked 2026-10-03
- HighLevel Pricing & Billing Guide (help center): page showed "modified Sat, 22 Aug, 2026 at 5:09 PM", checked 2026-10-03
- LC Phone Pricing & Billing Guide (help center): page showed "modified Tue, 29 Sep, 2026 at 7:44 AM", checked 2026-10-03
- AI Product Pricing (help center): page showed "modified Mon, 28 Sep, 2026 at 9:45 AM", checked 2026-10-03