GoHighLevel pricing plans compared, net of what you bill back
HighLevel has three pricing plans in 2026: Starter ($97 a month, 3 sub-accounts), Unlimited ($297, unlimited sub-accounts, rebilling at cost) and Agency Pro ($497, adding SaaS mode and rebilling with your markup). Contacts and users are unlimited on all three. The cheapest plan depends on your client count and whether you bill usage back.
Rates verified against 5 official HighLevel pages. Latest change: , Verizon carrier fee for US texts went up. Change log · How we check
Comparing the plans by sticker price alone gives the wrong answer for many agencies, because usage (texts, emails, calls) is often the bigger number, and only Unlimited and Agency Pro let you bill it back to clients. So this page compares them by net monthly cost: plan fee, plus usage, minus what the plan lets you bill back. Every rate behind it is listed, with its source, in the full GoHighLevel pricing guide.
What each plan includes
| Plan | Monthly | Yearly | Sub-accounts | Rebilling | SaaS mode |
|---|---|---|---|---|---|
| Starter | $97 / month | $970 / year | 3 | No | No |
| Unlimited | $297 / month | $2,970 / year | Unlimited | Phone & email, at cost | No |
| Agency Pro | $497 / month | $4,970 / year | Unlimited | Phone & email, with markup | Yes |
| Starter | Unlimited | Agency Pro | |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| Rebill phone & email to clients | No | At cost | With your markup |
| SaaS mode | No | No | Yes |
| API access | Core "API Access" | Basic | Advanced |
Source: the official pricing page. Features are as HighLevel lists them; see the source list at the bottom of this page.
Net cost at 1 to 25 clients
With a typical load of 500 SMS segments, 5,000 emails, 60 outbound and 60 inbound call minutes, one local number and one A2P campaign per client per month (about $23.08 of usage per client):
| Clients | Starter net / month | Unlimited net / month | Agency Pro net / month | Cheapest that fits |
|---|---|---|---|---|
| 1 client | $120.08 | $297.00 | $497.00 | Starter |
| 2 clients | $143.16 | $297.00 | $497.00 | Starter |
| 3 clients | $166.24 | $297.00 | $497.00 | Starter |
| 5 clients | doesn't fit | $297.00 | $497.00 | Unlimited |
| 10 clients | doesn't fit | $297.00 | $497.00 | Unlimited |
| 25 clients | doesn't fit | $297.00 | $497.00 | Unlimited |
If you don't pass usage on to clients, the picture changes. Every plan pays the same usage, so only the plan fee and the sub-account limit matter:
| Clients | Starter net / month | Unlimited net / month | Agency Pro net / month | Cheapest that fits |
|---|---|---|---|---|
| 1 client | $120.08 | $320.08 | $520.08 | Starter |
| 2 clients | $143.16 | $343.16 | $543.16 | Starter |
| 3 clients | $166.24 | $366.24 | $566.24 | Starter |
| 5 clients | doesn't fit | $412.40 | $612.40 | Unlimited |
| 10 clients | doesn't fit | $527.80 | $727.80 | Unlimited |
| 25 clients | doesn't fit | $874.00 | $1,074.00 | Unlimited |
Which plan should you choose?
- Up to 3 clients and you absorb usage: Starter is the cheapest plan.
- Up to 3 clients and you bill usage back: Unlimited can already cost less than Starter, because Starter can't rebill and you pay all the usage yourself. See Starter vs Unlimited for the break-even point.
- More than 3 clients: Starter doesn't fit. The choice is between Unlimited and Agency Pro, covered in the agency plan guide.
- You need SaaS mode or a markup on usage: only Agency Pro offers these. See Unlimited vs Agency Pro.
Enter your own client count and volumes in the calculator above. The tables are only as good as the typical-usage assumption behind them.
Frequently asked questions
Which GoHighLevel plan should I choose?
Starter if you run one business or up to 3 clients and don't bill usage back. Unlimited for more clients, or when rebilling usage at cost makes it cheaper. Agency Pro only if you need SaaS mode or a markup on usage.
Does GoHighLevel charge per contact or per user?
No. The pricing page says: Unlimited contacts, unlimited Users. Scale your business without a tax on growth.
(HighLevel pricing page, checked 2026-10-03)
When should I upgrade from Starter to Unlimited?
When you need more than 3 sub-accounts, or when the usage you'd bill back passes the $200 monthly price difference. Starter vs Unlimited works out that point per client.
Can I switch plans later?
Yes. The pricing page says: You can upgrade from Starter to Unlimited (or Pro) as you sign more clients. If you upgrade mid-month, you will only be charged the prorated difference. You can also downgrade if your needs change.
(HighLevel pricing page, checked 2026-10-03)
What should I budget on top of the plan fee?
Usage: about $23.08 per client a month at typical volumes, plus AI Employee if you use it ($50 or $97 per sub-account). The AI pricing guide has the details.
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Sources for this page
- HighLevel pricing page: page showed "modified no date shown", checked 2026-10-03
- LC Phone Pricing & Billing Guide (help center): page showed "modified Tue, 29 Sep, 2026 at 7:44 AM", checked 2026-10-03
- HighLevel Pricing & Billing Guide (help center): page showed "modified Sat, 22 Aug, 2026 at 5:09 PM", checked 2026-10-03