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GoHighLevel free trial: what's free, what's charged, and when

Every HighLevel plan has a 14-day free trial with full access to that plan. The plan fee is waived, but usage is not: texts, calls, phone numbers and emails you send during the trial are billed. When it ends, billing starts automatically at $97, $297 or $497 a month unless you cancel first.

Rates verified against 9 official HighLevel pages. Latest change: , Verizon carrier fee for US texts went up. Change log · How we check

This guide quotes what HighLevel's own pages say about billing and cancelling, and prices a realistic test of the phone and email tools. Every rate comes from the official pages, linked with the date we checked them; the full list is in the GoHighLevel pricing guide.

What the trial includes

The pricing page says: Yes, we offer a 14-day free trial. You get full access to the features of your chosen tier so you can set up your account, build funnels, and test automations before you pay a dime. (HighLevel pricing page, checked 2026-10-17)

It applies to every plan: Start with a FREE 14-day trial on any plan below! (HighLevel pricing page, checked 2026-10-17) If you're not sure which plan to start on, the pricing plans comparison works out the cheapest one at 1 to 25 clients.

What you can be charged during the trial

The trial covers the plan fee only. The pricing page says: Billing begins automatically at the end of any free trial unless canceled, and usage-based fees for telecommunications or third-party services may apply during the trial. (HighLevel pricing page, checked 2026-10-17)

Here is what a modest test of texting, calling and email would cost at HighLevel's US and Canada rates:

What a modest test of the phone and email tools costs during the trial (US/Canada rates; the plan fee itself is waived)
What you testCost
2,000 emails$1.35
One local phone number$1.15
A2P 10DLC registration (one-time, Low Volume campaign)$22.50
A2P campaign fee for one month (upper end)$10.50
200 SMS segments, carrier fee included$2.54
30 outbound and 30 inbound call minutes$0.85
Total$38.89

That's about $38.89, and most of it is the one-time A2P registration and the monthly campaign fee. If you test only email and calling, it comes to a few dollars.

When billing starts

At the end of the trial, billing starts for the plan you chose:

What billing starts at when the trial ends, by plan
PlanMonthly billingYearly billing
Starter$97$970
Unlimited$297$2,970
Agency Pro$497$4,970

Yearly billing costs ten months of the monthly price, and it is as close to a GoHighLevel lifetime deal as HighLevel's own terms allow. You can change plan later; the pricing page says: You can upgrade from Starter to Unlimited (or Pro) as you sign more clients. If you upgrade mid-month, you will only be charged the prorated difference. You can also downgrade if your needs change. (HighLevel pricing page, checked 2026-10-17) Starter vs Unlimited shows when the dearer plan ends up cheaper.

How to cancel before you're charged

HighLevel's help center gives these steps: Go to Agency Settings and click on Billing. Click on "Want to modify/cancel your subscription?" Click Show More in the pop-up. Select Cancel Plan. (Billing-related questions for agencies (help center), checked 2026-10-17) It then asks for a reason, shows a data-loss warning, asks you to confirm, and asks for at least 30 words of feedback before you submit.

There is no contract to work out. The pricing page says: No. HighLevel operates on a month-to-month basis. There are no long-term contracts, and you can upgrade, downgrade, or cancel your account at any time directly from your dashboard. (HighLevel pricing page, checked 2026-10-17)

Rates used

Phone, SMS and email usage (US/Canada)
ItemPriceOfficial wordingSource
SMS, US/Canada, outbound or inbound
Carrier fees are added on top (see below).
$0.00747 / segmentA 10% discount is applied to the $0.0083 list priceLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Carrier fee, SMS (highest outbound fee listed: Verizon)
The calculator applies this to every segment. It is the highest outbound SMS fee in the official carrier table (Verizon and US Cellular), so estimates for outbound texts err on the high side. Some carriers list higher inbound fees (up to $0.0100).
$0.005 / segmentVerizon: $0.0050 (SMS Out)LC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Carrier fee, SMS (AT&T, for comparison)
One example from the same table. Not used by the calculator.
$0.0035 / segmentAT&T SMS: $0.0035 (out/in)LC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Markup on pass-through charges (e.g. carrier fees)
The calculator adds it to every carrier fee, rebilling or not, so it errs high when you don't rebill.
5%A fixed 5% markup is applied to these charges at the location (sub-account) level, only when re-billing is enabled.LC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
MMS, US/Canada, outbound$0.022 / messageOutbound: $0.0220LC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Calls, US/Canada, outbound
Billed in full minutes; partial minutes round up.
$0.0166 / minuteOutbound: $0.0166 / minute totalLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Calls, US/Canada, inbound$0.01165 / minuteInbound: $0.01165 / minute totalLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Calls forwarded to a US number$0.02 / minuteUSA Forwarding: $0.02 / minuteLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Local phone number$1.15 / monthLocal: $1.15 / monthLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Toll-free phone number$2.15 / monthToll-Free: $2.15 / monthLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
A2P 10DLC registration, one-time (Sole Proprietor or Low Volume campaign)$22.50 one-time$22.50 (incl. $3 Fast Track)LC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
A2P 10DLC registration, one-time (High Volume campaign)$64 one-time$64.00 (incl. $3 Fast Track)LC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
A2P campaign fee (upper end)
This calculator uses the upper end so it does not understate.
$10.50 / monthLow Volume (LV): $1.50- $10.50/Campaign; High Volume (HV): $10.50/CampaignLC Phone Pricing & Billing Guide (help center)
checked 2026-10-17
Email sending$0.675 / 1,000 emailsEmail usage is $0.675 per 1,000 emails across all plans.HighLevel Pricing & Billing Guide (help center)
checked 2026-10-17
Email validation$2.50 / 1,000 validations$2.50 per 1,000 email validationsHighLevel Pricing & Billing Guide (help center)
checked 2026-10-17
WhatsApp, per enabled sub-account
Conversation and template charges are extra and vary by country.
$10 / month$10/mo per enabled sub-accountHighLevel Pricing & Billing Guide (help center)
checked 2026-10-17

Frequently asked questions

How long is the GoHighLevel free trial?

14 days, on any plan. The pricing page says: Start with a FREE 14-day trial on any plan below! (HighLevel pricing page, checked 2026-10-17)

Is there a 30-day GoHighLevel free trial?

Yes, through HighLevel's Bootcamp page, which pairs a longer trial with live onboarding sessions. That page says: When you sign up for a free 30-day trial of HighLevel, you will not be charged the subscription cost; however, communication surcharges may apply. These costs are based on usage. After your trial period ends, monthly subscription and usage fees may apply. (HighLevel Bootcamp page (30-day trial offer), checked 2026-10-17) The trial buttons on this site lead to the standard 14-day trial.

Do you need a credit card for the trial?

The official pages we read don't say it in those words. The pricing page says billing begins automatically when the trial ends unless you cancel, and the Bootcamp sign-up form has a "Payment Information" step, so expect to enter a card.

Is the free trial completely free?

The plan fee is. Usage is not: the pricing page says usage-based fees for telecommunications and third-party services may apply during the trial. The table above prices a small test at about $38.89.

What happens when the trial ends?

The plan you chose starts billing: $97, $297 or $497 a month, or $970, $2,970 or $4,970 a year. Usage keeps being billed as you use it. The GoHighLevel review covers what each plan includes before you decide.

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