GoHighLevel vs Kajabi: what each costs as your list grows
Kajabi prices its plans by contacts, products and admin users: $179, $249 or $499 a month, less when billed yearly. HighLevel Starter is $97 with unlimited contacts and users, but email is billed per send. For one business emailing 10,000 contacts 4 times a month, Starter plus email comes to about $124.00.
Rates verified against 9 official HighLevel pages. Latest change: , Verizon carrier fee for US texts went up. Change log · How we check
This page compares cost, not the course or member experience: we haven't sold a course on either platform. Prices come from each company's pricing page, linked with the date we checked it, and HighLevel's full rate list is in the GoHighLevel pricing guide.
The plans side by side
| Plan | Monthly price | Yearly price | Limits listed | Official wording |
|---|---|---|---|---|
| Basic | $179 / month | $1,716 / year 12 × $143 | 5 Products, 2,500 Contacts, 1 Website, 1 Community, 2 Admin Users | Basic $143 /mo * Billed annually ($179/mo); Save $432/year |
| Growth | $249 / month | $2,388 / year 12 × $199 | 50 Products, 25,000 Contacts, 1 Website, 1 Community, 11 Admin Users | Growth $199 /mo * Billed annually ($249/mo); Save $600/year |
| Pro | $499 / month | $4,788 / year 12 × $399 | Unlimited Products, 100,000 Contacts, 3 Websites, 3 Communities, 26 Admin Users | Pro $399 /mo * Billed annually ($499/mo); Save $1200/year |
| Plan | Monthly | Yearly | Sub-accounts | Rebilling | SaaS mode |
|---|---|---|---|---|---|
| Starter | $97 / month | $970 / year | 3 | No | No |
| Unlimited | $297 / month | $2,970 / year | Unlimited | Phone & email, at cost | No |
| Agency Pro | $497 / month | $4,970 / year | Unlimited | Phone & email, with markup | Yes |
What each costs as your list grows
Kajabi's plan is set by your contact list (and by products and admin users). HighLevel's isn't: Unlimited contacts, unlimited Users. Scale your business without a tax on growth.
(HighLevel pricing page, checked 2026-10-17) What grows on HighLevel is email sending, at $0.675 / 1,000 emails. The table assumes 4 emails per contact a month.
| Contacts | Kajabi plan that fits | Kajabi / month (monthly billing) | Kajabi / month (billed yearly) | HighLevel Starter + email / month |
|---|---|---|---|---|
| 1,000 | Basic | $179.00 | $143.00 | $99.70 |
| 2,500 | Basic | $179.00 | $143.00 | $103.75 |
| 10,000 | Growth | $249.00 | $199.00 | $124.00 |
| 25,000 | Growth | $249.00 | $199.00 | $164.50 |
| 100,000 | Pro | $499.00 | $399.00 | $367.00 |
Beyond 100,000 contacts, Kajabi's pricing page says: Contacts come in blocks of 25,000 for $125 a month, at any size.
(Kajabi pricing page, checked 2026-10-10)
Costs the table leaves out
- Payment processing. Kajabi lists
Kajabi Payments* 2.9% + $0.30 / 2.8% + $0.30 / 2.7% + $0.30 (Basic / Growth / Pro). *Card processing fees shown for US entities only.
(Kajabi pricing page, checked 2026-10-10) If you use another payment provider, it lists3rd Party Payment Provider Fees (not using Kajabi Payments): 2% / 1% / 0.5% (Basic / Growth / Pro)
(Kajabi pricing page, checked 2026-10-10) We haven't priced HighLevel's payment processing on this site, so neither side includes it. - Texting and calling. HighLevel bills SMS, calls and phone numbers per use (rates below). If you text students or leads, the calculator above adds that.
- More than one business. HighLevel Starter includes 3 sub-accounts, and Unlimited ($297) has no cap. If you run courses for clients, see Starter vs Unlimited.
Rates used
| Item | Price | Official wording | Source |
|---|---|---|---|
| SMS, US/Canada, outbound or inbound Carrier fees are added on top (see below). | $0.00747 / segment | A 10% discount is applied to the $0.0083 list price | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Carrier fee, SMS (highest outbound fee listed: Verizon) The calculator applies this to every segment. It is the highest outbound SMS fee in the official carrier table (Verizon and US Cellular), so estimates for outbound texts err on the high side. Some carriers list higher inbound fees (up to $0.0100). | $0.005 / segment | Verizon: $0.0050 (SMS Out) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Carrier fee, SMS (AT&T, for comparison) One example from the same table. Not used by the calculator. | $0.0035 / segment | AT&T SMS: $0.0035 (out/in) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Markup on pass-through charges (e.g. carrier fees) The calculator adds it to every carrier fee, rebilling or not, so it errs high when you don't rebill. | 5% | A fixed 5% markup is applied to these charges at the location (sub-account) level, only when re-billing is enabled. | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| MMS, US/Canada, outbound | $0.022 / message | Outbound: $0.0220 | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Calls, US/Canada, outbound Billed in full minutes; partial minutes round up. | $0.0166 / minute | Outbound: $0.0166 / minute total | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Calls, US/Canada, inbound | $0.01165 / minute | Inbound: $0.01165 / minute total | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Calls forwarded to a US number | $0.02 / minute | USA Forwarding: $0.02 / minute | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Local phone number | $1.15 / month | Local: $1.15 / month | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Toll-free phone number | $2.15 / month | Toll-Free: $2.15 / month | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| A2P 10DLC registration, one-time (Sole Proprietor or Low Volume campaign) | $22.50 one-time | $22.50 (incl. $3 Fast Track) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| A2P 10DLC registration, one-time (High Volume campaign) | $64 one-time | $64.00 (incl. $3 Fast Track) | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| A2P campaign fee (upper end) This calculator uses the upper end so it does not understate. | $10.50 / month | Low Volume (LV): $1.50- $10.50/Campaign; High Volume (HV): $10.50/Campaign | LC Phone Pricing & Billing Guide (help center) checked 2026-10-17 |
| Email sending | $0.675 / 1,000 emails | Email usage is $0.675 per 1,000 emails across all plans. | HighLevel Pricing & Billing Guide (help center) checked 2026-10-17 |
| Email validation | $2.50 / 1,000 validations | $2.50 per 1,000 email validations | HighLevel Pricing & Billing Guide (help center) checked 2026-10-17 |
| WhatsApp, per enabled sub-account Conversation and template charges are extra and vary by country. | $10 / month | $10/mo per enabled sub-account | HighLevel Pricing & Billing Guide (help center) checked 2026-10-17 |
Frequently asked questions
Is GoHighLevel cheaper than Kajabi?
For one business, on plan fee plus email, yes at every list size in the table above. The difference narrows as you send more email, since HighLevel bills each send and Kajabi's marketing emails are unlimited on every plan.
Can GoHighLevel host courses and communities?
HighLevel's pricing page lists "Courses" and "Communities" among the core features of every plan, alongside "Website & Funnel Builder" and "Payments & Invoicing". We haven't tested them against Kajabi's course tools. What is GoHighLevel lists every core feature.
Does Kajabi charge transaction fees?
Kajabi's pricing page lists card processing through Kajabi Payments and an extra fee when you use a different payment provider, both lower on higher plans. The exact rates are quoted above.
Is there a free trial?
HighLevel's pricing page says: Start with a FREE 14-day trial on any plan below!
(HighLevel pricing page, checked 2026-10-17) Kajabi's pricing page offers a free trial and says every plan has a 30-day money-back guarantee.
(Kajabi pricing page, checked 2026-10-10) We didn't find the length of Kajabi's standard trial on that page. Our free trial guide covers what HighLevel charges during its trial.
How many admin users do you get?
Kajabi lists 2, 11 or 26 admin users by plan. HighLevel has unlimited users on every plan.
Start a 14-day HighLevel free trialAffiliate link: we may earn a commission. It doesn't change your price.
Sources for this page
- HighLevel pricing page: page showed "modified no date shown", checked 2026-10-17
- HighLevel Pricing & Billing Guide (help center): page showed "modified Sat, 22 Aug, 2026 at 5:09 PM", checked 2026-10-17
- Kajabi pricing page: checked 2026-10-10